Udemy Global Events 2024
Event Guidelines
Art Direction - Design - Event Strategy
I developed event guidelines for Udemy to create a comprehensive framework for both internal and external partners. Designed to ensure brand consistency and inspire creative exploration, these guidelines serve as a vital resource for bringing our brand to life at trade shows, virtual events, and in-person gatherings.
udemy instructor summit
Branding - Art Direction - Design - Experiential Design
Udemy's inaugural Instructor Partner Summit aimed to celebrate and connect instructors through valuable networking opportunities and insightful sessions with Udemy experts and guest speakers. I was responsible for developing the branding and overall aesthetic for the event.
To align with our brand identity, I utilized Udemy Purple as the primary color, enhanced with accents of orange to evoke optimism and reflect the warmth of Portugal’s sunny climate. Collaborating closely with the Event Strategy team, I implemented cohesive branding across signage, custom welcome gifts, stage lighting, event presentations, wayfinding, interactive activations, and a website and app design. I also storyboarded dynamic animations to play during breaks and introductions, and collaborated with our video editors to bring it to life.
The summit attracted nearly 100 instructors and achieved an impressive 97% satisfaction rating.
FWD Global 2024
Art Direction - Design - Experiential Design
In 2024, I led the creative strategy and global brand direction for Udemy Business’s flagship FWD event series, unifying the experience across nine cities worldwide and a virtual broadcast that attracted nearly 6,000 registrants. I defined the event theme, tagline, and visual language, building a cohesive design system that translated seamlessly across stage environments, motion graphics, environmental branding, digital campaigns, and executive storytelling.
From concept through execution, I shaped the creative world of FWD, establishing typography, color, spatial design, and motion principles that balanced enterprise sophistication with cultural relevance across markets. The result was a scalable yet expressive brand system that elevated the in-person and broadcast experience while maintaining consistency at a global level. FWD 2024 generated $20.7M in influenced pipeline and $5.1M in closed-won revenue, demonstrating the commercial impact of design-led brand experiences executed with strategic precision.
