Udemy Global Events
Event Guidelines
Art Direction - Design - Event Strategy
I developed event guidelines for Udemy to create a comprehensive framework for both internal and external partners. Designed to ensure brand consistency and inspire creative exploration, these guidelines serve as a vital resource for bringing our brand to life at trade shows, virtual events, and in-person gatherings.
udemy instructor summit
Branding - Art Direction - Design - Experiential Design
Udemy's inaugural Instructor Partner Summit aimed to celebrate and connect instructors through valuable networking opportunities and insightful sessions with Udemy experts and guest speakers. I was responsible for developing the branding and overall aesthetic for the event.
To align with our brand identity, I utilized Udemy Purple as the primary color, enhanced with accents of orange to evoke optimism and reflect the warmth of Portugal’s sunny climate. Collaborating closely with the Event Strategy team, I implemented cohesive branding across signage, custom welcome gifts, stage lighting, event presentations, wayfinding, interactive activations, and a website and app design. I also storyboarded dynamic animations to play during breaks and introductions, and collaborated with our video editors to bring it to life.
The summit attracted nearly 100 instructors and achieved an impressive 97% satisfaction rating.
Udemy Business FWD 2024
Art Direction - Design - Experiential Design
Udemy's flagship FWD event program has consistently driven significant business impact across regions over the past several years. Initially launched as a virtual-only offering, the program has evolved to include both virtual and in-person events. On average, these events generate over $4 million in pipeline and more than $1 million in closed deals annually. Collaborating with the event strategy team, I developed the visual identity for both virtual and in-person formats. This year, FWD in-person events were held in New York City, Mumbai, London, and São Paulo. Notably, the NYC event generated over $5 million in open pipeline, while the São Paulo event contributed $1 million in total ARR.
