Instinct engaged us to develop a comprehensive launch strategy for their new grain-free cat food line. We crafted the brand strategy, creative concepts, and a complete go-to-market plan. Our approach included in-depth market research, brainstorming sessions, competitive analysis, and focus group interviews, which led to the creation of a playful and engaging brand.

Focusing on the unique personalities of cats, we introduced six charming cat characters, each with their own distinct stories. The successful launch of the Pride cat food line included strategic brand naming, innovative packaging design, and a full suite of point-of-sale marketing materials. We also developed an interactive online quiz that helps customers identify which Pride cat reflects their own feline’s personality.