Denver broncos
Broncos 2017 Season
For the Denver Broncos' 2017 season, I designed a look that captured the essence of the Mile High City. By incorporating subtle mountain textures and a graphic peak, the design seamlessly connected Colorado's natural beauty with the Broncos' bold, clean, and energetic brand. This look was prominently displayed throughout the stadium, including on banners, signage, schedules, jumbotron features, magnets, and Gameday Magazine.
Mile High Five
To boost fan engagement, we introduced the 'Mile High Five' interactive experience. This initiative allowed fans to take photos high-fiving cutouts of their favorite players, Von Miller and Demaryius Thomas. Markers were placed to ensure perfect photo angles, and fans were encouraged to share their photos using #milehighfive. The promotion garnered widespread participation and positive PR, with thousands of fans, players, and cheerleaders joining in.
Broncos Gameday
Gameday Magazine is distributed to fans at every home game, featuring player stats, personal stories, cheerleader highlights, stadium info, and community efforts. I aimed to modernize the cover design to align with the season’s theme. The new cover showcases a key player in dynamic poses, with game details neatly placed in the corner. It also includes a highlighted number indicating the home game count, enhancing collectibility.
The Broncos Magazine, published twice yearly (pre-season and post-season), also received a refresh. I updated the masthead, designed the cover to reflect the season’s theme, and designed several articles inside.
Broncos Fit
Collaborating with the marketing team, we launched the Broncos Fit program to promote healthier lifestyles among fans. This initiative encourages increased water intake, daily exercise, and eating more fruits and vegetables. The Broncos Fit program consists of 4 key components for fans: A 7k and health expo, Women’s Workout Series, and a 45 Day Fitness Challenge. I established the program's branding and created all marketing collateral for each event.
