World is Waiting

Category
Art Direction

Inspirato’s 2020 Q2 campaign and its ‘Make More Memories’ promotion started right when the pandemic began to impact the U.S. Trying to sell travel during a time of uncertainty, worry, and zero travel was definitely a challenge. We positioned the entire campaign to center around hope and looking towards the future. Using a soft and soothing color palette, paired with hopeful and inspiring imagery, I was able to convey the message of “The World is Waiting. Let’s Go.”

 

Running alongside the brand campaign, we began our sales promotion that happens twice a year. We wanted it to pair well with the current campaign, but spark more excitement and energy to travel. I brought over the ‘Let’s Go’ from the previous campaign, and created a new lockup. I paired that with a brighter color palette and livelier imagery. This promotion netted over $20M in 2 weeks and was one of our largest sales to date. The promotion solely included digital elements.