Inspirato launched a revolutionary and exciting new way to travel through a subscription platform. I was tasked to create the brand identity, overall look/feel, website direction, and all promotional materials to launch the new brand to members and prospects. I oversaw the marketing strategy while supporting lead generation efforts. I produced two direct mail pieces to send to current members and thousands of prospective leads. Along with the DM, we ran magazine advertisements, paid and organic social, emails, banner ads, and commercials.
As Inspirato gained subscribers, to keep them engaged with the brand, we produced the Passport monthly magazine. The magazine featured tips and tricks on how to book trips, member interviews, hotel and home highlights, and travel inspiration.
The initial Inspirato Pass launch was highly successful and raised $75M in annual recurring revenue within 9 months. The launch had great PR coverage and was featured on Travel+Leisure, Lonely Planet, MSN Lifestyle, Robb Report, ABC News, Good Morning America, and more.
I continually ensure brand standards are met throughout the company and innovate new ways to reach potential subscribers while engaging and inspiring current subscribers.