Broncos Fit

Art Direction, Logo Design

Working with the marketing team, we developed a new exercise and fitness focused initiative for Broncos fans. The program centers around encouraging fans to live a healthier lifestyle by drinking more water, exercising daily, and eating more fruits and vegetables. The Broncos Fit program consists of a few different initiatives: Broncos 7k Series, Broncos 7k+Expo, Women’s Workout Series, and a 45 Day Fitness Challenge. I was tasked with establishing the program’s logo and overall look, and all associated collateral for each event.